Build A Real Estate Career That Fits You
What if the reason so many agents fail isn’t a lack of effort, but trying to build someone else’s career instead of their own? This Book for Real Estate Agents gets to the heart of solving that issue.
Long before I started my own business, I worked in various sales organizations where there always seemed to be a “one way or the highway” approach to selling. I bought books, rented training tapes, and listened to countless experts explain the “right” way to sell. But none of it ever really resonated with me. Their methods didn’t fit my personality, my motivations, or what I wanted my life to look like.
When I started my own business, I made a decision: I was going to do sales my way. It wasn’t the fastest path. But over time, it proved something I had believed all along: there is more than one way to be successful.
Years later, I was sitting behind two real estate agents having a conversation. One said, “I love open houses. You just sit there, people walk in, and you never know who you’re going to meet.”
The other immediately replied, “I hate open houses. You just sit there, people walk in, and you never know if any of them are serious.”
I thought about it. In the end, they were both right. Right for their individual personalities.
Success isn’t about forcing yourself into someone else’s system. It’s about finding the parts of this business that energize you and building your career around those strengths. If you genuinely enjoy a particular way of generating business, you’ll naturally become better at it. But if you dread it, no amount of coaching, seminars, or motivational speeches will make you love doing it.
There isn’t one path to a successful real estate career. There are many. The challenge isn’t finding the “best” path—it’s finding the one that fits you.
Statistics from NAR (the National Association of Realtors) show that 40% of real estate agents do not make it past 5 years in the business. Further, in any given year, 15-20% of all agents, regardless of how long they have or have not been in the business, will not renew their license.
That is a sharp contrast to the public perception that real estate is an easy career and an easy way to make great money. The perception is that agents live the good life, like on Million Dollar Listing, Selling Sunset, or other popular TV shows, yet the truth is far different.
And year after year, these statistics remain relatively the same. Yes, the markets have gone way up and way down several times. New brokerages have entered the scene claiming to be better, more cutting-edge. Some older brokerages have faded away and disappeared. And yet, every year, thousands of people get their real estate license, many bright-eyed, picturing easy money, wealth, or at least a better job.
And still, the core problem remains the same. They get their license, and then they sit there and think, I’ve got my license, now what?
I’ve got my license, now what?
Most agents receive little direction, minimal training, and simply don’t know what to do next. One in five will drop out within their first year. Nearly 40% won’t make it past five years. Many will quietly fade away without ever having sold a single home.
I work with thousands of agents every year. Many do 1 or 2 sales, and then quietly disappear from the real estate industry. Some think they’re working hard, but are just spinning their wheels. And a few are very successful. So the question becomes: How do you avoid becoming just another statistic?
Avoid Being a Statistic
Now you might be thinking: Why would someone who isn’t a licensed agent write a book about how to be a real estate agent? Aren’t there plenty of books written by actual agents?
Yes, there are. But those books are about what worked for that one person. And you are not someone else. You did not have their parents, their childhood, or their life experiences. You had your own, and they were uniquely yours. So what worked for one person may not automatically work for you. I, on the other hand, have observed what works and what doesn’t across thousands of agents.
This book isn’t about how one person made it in real estate. It’s based on watching thousands of agents either thrive or quietly disappear.
Think about this: according to the National Association of Realtors, the average experienced Realtor has eight years of experience and does about 12 transactions a year. That means, on average, an agent will be involved in approximately 96 transactions over their entire career, and even that might be generous, since most agents don’t start out doing 12 deals a year.
Now compare that to my perspective. My company works with more than 100 agents in any given month. I’ve watched people get their licenses and flourish, and I’ve watched others spin their wheels and eventually leave the industry. I’ve made it my mission to meet as many agents as possible and observe, without bias, what works and what doesn’t.
As someone who’s on his own journey through the real estate world, I’ve learned that while some truths are universal, others are completely personal. What works for one person may not work at all for someone else.
A Book for Real Estate Agents
So no, this isn’t a “one-size-fits-all” blueprint or a “do-this-and-make-a-million-dollars-guaranteed” type of book. It’s not full of fluff and cheerleading that wears off as soon as you put the book down.
This is a practical, real-world guide to building a real estate career around you and your personality. Not another “be just like me” cheerleader.
As Dr. Seuss once said:
“Today you are You, that is truer than true. There is no one alive who is Youer than You.”
Let’s build a real estate business that works because it fits you, not someone else’s story!
Get a FREE Copy
Are you a licensed real estate agent or broker in Los Angeles County or Ventura County?
Send us the name and address of your brokerage office, and we’ll drop off a FREE copy of the book.
To qualify, you must be affiliated with an active brokerage office. We are currently delivering books to local real estate offices throughout Los Angeles and Ventura Counties.
Email us at REbook@imhomeinspections.com with your name, the name of your brokerage, and your office address!
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